Most frequent needs concerning academic citizens

Many organizations (schools, companies, cultural houses,...) do move with trends and rapidly changing technical evolutions, but no longer get 'through' a wall of 'objections' and get frustrated because - despite high recurring (media) investments and consultancy - they lack the intended effect.

These concerns we recognize most when interacting with our (inter)national clients with DNA in Education, Travel, Transport, Mobility, Finance, HR, Leisure, ..:

• Connect and engage with students, young professionals, youth, teachers and/or alumni
• Student status verification to prevent issues with privacy and blacklisting
• Gather insights for relevant, attractive content & awareness campaigns
• Get a clear view on your competitive landscape
• Understand decision journeys and receive smart insights on key market indicators
• Drive online conversion and customer retention
• Identify (unknown) fans and future ambassadors
• Understand the triggers for transforming current fans into active ambassadors
• Get in touch with experts and intersectoral colleagues
• Innovative thinking and business development

Are you happy with a 2 to 3% engagement?

Social Media are hot & ubiquitous, especially among centennials (born after 2000) and students. At first glance, social media seem to be the obvious channel to reach this young target group. Nevertheless, studies and customer visits show that the desired finality - new customers, registrations, effective visits - is disappointing in practice.

[*] Source: Businessinsider 2020 - hostsideblog 2020