STOP talking to millions to reach a few, START talking to a few to reach millions
GUIDATA Solutions & approach
Solution overview
GUIDATA provides organizations with a massive access to ‘Academic Citizens’ generating and combining worldwide smart data insights, trends and automated ambassadors services.
- Community building to drive engagement and (organic) reach with Academic Citizens
- Set-up meaningful dialogues with Academic Citizens and intersectoral colleagues
- Insights & Trend analysis
- into the effectiveness of using (social) communication styles and channels
- into marketing indicators such as ‘Aided Brand Awareness’, A/B-testing, GPS (Guidata Promotor Score or NPS proxy)
- Intelligent identification of ambassadors
- End-to-End ambassadors program based on First-Party Data including creation of persona
- Intake & advisory workshops:
- supporting innovative thinking to improve campaign effectiveness
- guidance on content selection, creation & tone of voice, mood boards, …
‟If a traditional survey is like a taxi ride, GUIDATA’s Innerdreams® and Social Samba® is a high speed train pulling many (customer) coaches, gathering relevant insights to build new meaningful partnerships and find real ambassadors.
GUIDATA tools & assets
GUIDATA offers access and awareness to 5.000.000+ 18–28-year-olds in 100+ territories worldwide and up to 1250 Higher Education Institutes.
Via the in-house developed research platform Innerdreams® and specific thematic dialogue sessions, GUIDATA not just detects crucial insights and trends, but also identifies and redirects engaged students and alumni.
After identifying authentic (un)known fans, including the dormant ones, from international and client-customer databases GUIDATA selects and segments potential ambassadors thanks to our SAMBA®-approach.
SAMBA® recruits authentic ambassadors locally, regionally, or worldwide, in a transparent way, who will spontaneously send relevant messages via online ‘Word of Mouth’ (referral marketing
Relevant content is being shared with the ambassadors, based on their interest and the values of the organization, at the right times with the appropriate tone of voice. The logical consequence is a massive and authentic reach with a spontaneous free influx of new customers as the ultimate result.
Approach
Social Samba® creates the solution from a structured methodology based on word of mouth, a recipe that has proven its effectiveness for 70,000 years.
Social Samba® combines two in-house developed platforms: Innerdreams® & Samba®, a blend of smart data gathering and automated ambassadors activation.
Social Samba’s methodology, together with GUIDATA’s expertise, ensures no major recurring investments in Social Media campaigns (ORGANIC vs PAID REACH).
[**] Source: GUIDATA’s ‘Mobile Services’ Latam - use case Q1-2020
Access & Attract |
Dialogues with Academic Citizens |
Invite & trigger |
Access indicators |
Identification and activation of ambassadors |
Additional Opportunities
- Secure a seat at the Captains Ambassadors Table with intersectoral colleagues and become an expert
- Get involved in the ‘#AcademicsForABetterWorld’ movement
- Create specific services and products
Timings
Q1 or Q2 Work hard/Play Hard
Q1 or Q2 Campus/Study compass
Q2 or Q4 Fashion Winter or Summer
Q2 or Q3 Employer Branding/Advocacy
Q2 or Q3 Travel/Study abroad
Q2 or Q3 Finance/MobileCash
Q2 or Q4 Food & Drinks/Local Hotspots
Q3 or Q4 Leisure & Gaming
Q3 or Q4 Beauty & Health
Q1 or Q2 Work hard/Play Hard
Q4 or Q1 Academic & Technology
Q4 or Q1 Press & Infotainment
Q4 or Q3 Music & Festivals
ALL YEAR Politics or Housing
ALL YEAR Mobility/Mobile Services