Trends & Referral Marketing smartly combined

 

About us

  • For more than 30 years we combine community-building & fan-nurturing for students & young professionals from the heart of Europe.
  • GUIDATA provides organizations massive access to ‘Academic Citizens’ generating and combining worldwide smart data insights, trends and automated ambassadors services.
  • Since the corona crisis, the student target group was expanded to all alumni (from 20 to 65 years old).
  • Management Partners have a track record of more than 30 years with technological applications within academia.
  • GUIDATA goes international with a smart digital word-of-mouth & trendwatching services, linked to millions of academic citizens and their sincere interests and trends: Social Samba®.
  • ‘Word of mouth’ or referral marketing have proven to be the key to success in purchases, job recruitment and customer retention.
  • Our methodology and expertise can avoid some major recurring investments in Social Media campaigns (ORGANIC vs PAID REACH).

We offer in a nutshell

Today GUIDATA serves organizations worldwide that need expertise to understand and reach the young adult generation and are looking for:

  • Verified access to millions of international Academic Citizens*
  • Regional & global interests and preferences within the academic segment
  • Smart insights on decision journeys and key marketing indicators
  • Identification of fans and engagement of your future ambassadors
  • Activating your ambassadors to maximize organic reach
  • Revealing unexploited growth opportunities

[*] Academic Citizens = Students, Young Professionals, Teachers and Alumni

 

GUIDATA Team

GUIDATA’s team is represented by Student AID NV, a privately owned company in Belgium by the representatives of ISIC Belgium and EYC>26 for Brussels and Wallonia in co-creation with key ISIC and EYC>26 independent international representatives in student marketing.

The concrete idea behind Social Samba® was conceived by Wim Verheye, who also co-created the AIESEC Fair Competition (1989-1990) and founded GUIDO/All-Phabet (1991).

The core team is supported by a Strategic Committee, which consists of six CIOs, CEOs and CBOs with international digital experience in the heart of Europe.

The team behind GUIDATA has been working together in friendship and trust for over 30 years. It was therefore no surprise that we recently welcomed several top profiles that had left GUIDO earlier.

More than 75% of the employees and the Strategic Committee intend to co-invest in GUIDATA.

 

 

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